Scout the site before you book it. Then prove the crowd.
Picking a pitch, a market square or a street for the next edition? Open it free — measured counts and the typical-week pattern — then compare up to five candidate points in one Street Report: footfall by hour, which side draws the flow, sun and shade at the gate. On the day, point any camera at your gates and GateProof counts everyone in and out for a sponsor-ready attendance report.
Free street preview · Attendance certified from $199 per event · No hardware, no turnstiles.
The deal at stake
Right now, your attendance number is a guess.
Security's clicker, a gut estimate, last year's figure. Sponsors and grant officers are paying against it — and increasingly, they check.
Sponsors renew on the number
A headline sponsor might pay €5,000 against your attendance claim. If you can't defend it, next year's package is the first line they cut.
Grants demand evidence
Cultural and municipal grants ask for documented attendance. “Around 20,000, I think” doesn't close a grant report.
The guess is usually wrong
Clickers and eyeball estimates drift 20–50%. Overstate and you lose trust; understate and you underprice next year's deal.
How it works
From your gates to an Attendance Report in three steps
No sensors, no installers, no badge system. Use the cameras you already have.
Point a camera at each gate
The venue's CCTV, or a phone on a tripod. Up to six counting points, indoor or open-air. Nothing to install, no turnstiles to rent.
We count every entry and exit
Draw a line on your first frame. The engine tracks each silhouette across it — in and out, all day — and rebuilds live occupancy minute by minute.
Get a sponsor-ready report
Within 72 hours: totals, hourly peaks, the occupancy curve, per-gate breakdown and honest error bars — plus a QR page anyone can verify.
Attendance Report
Example: Ribeira Summer Fair
Saturday 12 Jul · 3 gates · 10:00–23:00
- Total in
- 18,420
- Peak inside
- 3,180
- Busiest hour
- 19–20h
- Coverage
- 3 / 3
all gates
19:38
2,460 through gates
entrances
Hourly gate flow
in + out, per hour
Direction split
Honest error bars
±6% at peak density (95% CI, counting noise). Dense-crowd minutes are flagged, never hidden.
Method: sampled video count from your own cameras · counts silhouettes, not people · every figure re-checkable from the QR page.
The Attendance Report
One page a sponsor's finance team can trust.
Because every number on it is re-checkable — by a grant officer, a journalist, or the sponsor writing next year's cheque.
- Total attendance with in / out per gate
- Hourly peaks and your busiest window
- Live occupancy curve — max concurrent inside
- Confidence intervals and dense-crowd flags
- A public QR verification page
- Grant- and media-kit-ready formatting
Proof, not promises
Don't take our word for it. Check ours.
The same engine, running on a real 7-day study — with the annotated overlay and the live map to prove nothing is simulated.
See a real study
A completed 7-day count on a live street: hourly profile, occupancy and error bars — the exact report engine behind GateProof.
Open the showcaseWatch the 60-second overlay
Every silhouette boxed, tracked and counted, with the live in / out counter burned into the footage. This is the evidence layer.
Play the overlayExplore the live map
The Street Traffic Explorer on our hub is built from real measurements, tagged with their source. Nothing invented.
Open the mapHow it works
One street. Up to five points. One decision.
Scout the street, open the spots you are actually considering, and walk into the negotiation with a report instead of a hunch.
Scout a street
Search an address or drop onto the map. The street preview opens free — no card, no call, no onboarding call with a sales engineer.
Free
See the free evidence
Measured counts from real sensors wherever they exist on that street, plus the typical-week pattern — the SHAPE of a normal week, so you can see the rhythm before you spend a cent.
Free · measured + pattern
Open up to five points, one at a time
Pin the exact spot you are weighing up — the corner unit, the mid-block storefront, the side with the morning sun — and open it. Each opened point collects in My analyses, ready to compare.
Up to 5 points per street
Open a point
One button per point. It analyses that exact spot: the footfall estimate with confidence and what drives it, sun and shade at the point, the context and POIs around it, transit, and who is already competing there. Opened points are saved to your analyses.
The paid unit
Compare them side by side
Your opened points line up against each other — busiest hours, which side of the street gets the crowd, which one is in shade at noon.
In My analyses
Generate ONE Street Report
Pick the points to include and get the decision document: the point-by-point comparison, a recommendation and why, the methodology, and the accuracy footnote. Re-opening a point you own costs nothing, for good; the report re-opens and exports free for 30 days.
The deliverable
Free, and honest about it
How busy is this street? Start finding out for free.
We give away the facts and a labelled taste of the model. We charge for the compute that answers your actual question — which of these spots wins.
The street preview
Open any street on the map and look around. No card, no trial clock.
Measured real-sensor data
Where real counters are deployed on a street, their counts are free to read — series, days, side-by-side comparison. Measured facts are our credibility, not our upsell.
The typical-week pattern
The SHAPE of a normal week on that street: which days and hours run hot relative to each other. Relative shape only — no absolute numbers and no this-day drivers. That is the paid point's job.
The full methodology
How the model works, what it uses, and where it is weak — published, free, and linked from every number we render.
Where to rent on that street
Availability links straight out to the local property portal for that country, and the units OpenStreetMap has mapped as vacant, flagged on the map. We link you out; we do not list units ourselves, and an OSM vacancy is a public map note — evidence, often stale, never a listing.
Re-opening what you own
A point you have opened re-opens from your library for nothing, as often as you like, for good. A Street Report re-opens and exports free while its window is active — 30 days — so you never pay twice for the same point, or for the report while you are still deciding.
What you pay for
The differentiated, per-point compute — and the report that turns it into a decision.
- The point analysis (the absolute estimate at YOUR exact spot, with confidence and drivers)
- Sun & shade, context, transit and competition at that point
- The assembled Street Report — comparison, recommendation, export
The typical-week pattern and every point analysis are an estimate produced by our model, not a guarantee — see how it works.
Pricing
Priced against the lease, not against a map subscription
A wrong location costs $800K–$2M in committed rent. Every competitor sells a platform seat by the year; we sell you the one answer you need, once.
Modeled · scout
Open one point
For a coin. Try the model on the one spot you keep coming back to.
- Footfall estimate at that exact point, with confidence and drivers
- Sun & shade, context, transit and competition at the point
- Saved to your analyses — re-opens free
- Credited at checkout if you go on to buy a package
Street Report — 1 point
The decision document for a single unit you are set on.
- Opens up to 1 point
- The assembled Street Report
- Methodology + accuracy footnote
Street Report — 3 points
A shortlist of three. The report names the winner and shows its work.
- Opens up to 3 points
- Side-by-side comparison
- Recommendation + why
Street Report — 5 points
The full scout. Five candidate spots on one street, compared, with a recommendation — for a rounding error against the rent you are about to commit.
- Opens up to 5 points — the most points per dollar
- Side-by-side comparison of all five
- Recommendation + why, ready to hand across the table
- Points you already opened are credited at checkout
Want measured proof, not a model?
Send us footage of the spot and our counting engine turns it into verified pedestrian counts. Add them to a point you already own and the measured count replaces that point's estimate — it is what the Street Report then recommends on. You can also order the counting study on its own. See the counting products.
Nothing to install, nothing to wait for
No sensors, no implementation project, no annual contract. Scout a street now and open a point when you are ready to spend.
Prices are quoted live by our billing service and charged as shown, less any points you already opened on that street (they are credited against a package at checkout). Every point analysis and Street Report is an estimate produced by our model, not a guarantee — see how it works.
Measured · video study
Ground truth: certify the crowd that actually turned up
The scout ladder above prices the modeled analysis of the site. This is the measured upgrade — everyone in and out, counted from your gate cameras.
Event Report
1 day, ≤3 entrances
The sponsor-ready one-pager for a single-day event.
- Hourly peaks & totals
- Live occupancy curve
- In / out per gate
- Honest error bars
Festival
≤3 days, ≤6 points
Multi-day, multi-gate coverage with cross-gate rollup.
- Up to 3 days
- Up to 6 counting points
- Occupancy over the weekend
- Sponsor & grant one-pager
% of one sponsor package.
Already opened a point? Turn it into a measured count: attach footage (or a camera) to that exact spot and the counted crossings replace the modeled estimate on the point — and that is what the Street Report then compares and recommends on. Counting time is billed from your minutes.
Who it's for
Is this a good location for my business?
Five people ask that question for a living. Here is what the scout loop does for each of them.
Independent owner
Don't let me sign a bad lease.
Before you commit to five years, spend an evening — not a fortune — knowing how busy your spot really is, which side of the street gets the crowd and the sun, and who is already there. The measured data is free; for the price of one slow day's revenue we analyse your five best spots and tell you which one wins, and exactly why.
Franchisee / multi-unit operator
Approve or reject this site fast — and justify it upward.
Turn a week of site-visit guesswork into a one-page, methodology-backed comparison your franchisor will accept. Score five candidate units on footfall, hours, sun and competition — and when the numbers have to be beyond argument, order a separate counting study of the winning spot and hand over measured counts.
Commercial broker / landlord
Market my unit with real footfall; place tenants faster.
List with numbers, not adjectives. Hand a prospective tenant the hourly pattern and a point analysis of the unit itself — the evidence that closes the lease instead of another round of “great foot traffic”.
Retail analyst / consultant
A defensible site model I can put my name on.
A transparent methodology you can interrogate and per-point estimates with confidence and drivers — a defensible site analysis in an afternoon rather than a quarter. When a client wants measured ground truth, commission a standalone counting study of the same spot from footage.
Pop-up, stall & mobile F&B
Which corner, which side, which hours?
Pick your exact pitch: which corner is busiest at 1pm, which side has shade at noon, which day peaks. A couple of coins per point — and the free typical-week pattern tells you whether the street is worth scouting at all.
“We count silhouettes, not people. No faces. No identities.Footage deleted in 30 days — or instantly.”
You count a crowd without ever identifying a single person in it.
No facial recognition — ever
Low-resolution processing by design
GDPR & EU AI Act aligned
Delete any event instantly
FAQ
Questions organizers ask
How accurate is a camera count in a big crowd?
On clear footage the engine counts within a few percent. In dense, shoulder-to-shoulder minutes accuracy drops — and we say so: those windows are flagged with wider error bands rather than hidden. You get a number a sponsor can defend, not a marketing one.
Do I have to install anything?
No. Point the venue's existing CCTV at your gates, or stand a phone on a tripod. No sensors, no turnstiles, no cabling. Up to six counting points per event.
How is this different from ticket scans or a clicker?
Ticket scans miss free entry, re-entry, guest lists and gate-crashers; clickers drift and can't be re-checked. We count everyone crossing the line, in and out, and the footage backs every figure up.
Do you identify people or use facial recognition?
Never. The engine counts silhouettes at low resolution — no faces, no identities, no tracking between visits. It's built for GDPR and the EU AI Act, and footage is deleted within 30 days, or instantly on request.
How fast is it, and can it cover multiple days?
Most single-day events are ready within 72 hours. The Festival tier covers up to three days and six counting points, with a cross-gate rollup and a weekend occupancy curve.
Can I actually prove the number to a sponsor?
Yes. Every report carries a public QR verification page and states its method and error bars, so a sponsor's finance team or a grant officer can check it independently.
From the blog
Counting & certifying attendance
Field guides for organizers — from counting a crowd with a phone to defending the number in a sponsor report.
A practical checklist to audit a festival attendance claim before you report it to a sponsor: method, error range, source, coverage, and defensibility.
How to Read Your Attendance Report
A section-by-section guide to your GateProof Attendance Report: totals, hourly peaks, the occupancy curve, error bars, confidence, and the QR verify page.
How to Estimate Event Attendance From a Sample of Footage
How sampling turns a few hours of gate footage into a full-event attendance estimate — with confidence intervals, coverage scaling, and no fake day totals.
Certify your attendance at your next event.
See the gap between security's estimate and a real count — then certify the whole event when you're ready. Scout the site before you book it — then certify the crowd that showed up.